Today, Jeremy is still initiating new business strategies while Jerrod is continuously inspired to create innovative new products. With a credit card, a laser-like focus, and a dream to celebrate and empower women, Too Faced was born in 1998. Their vision was to create a makeup line that would celebrate individuality and inject joy back into an industry that had become rigidly led by rules, not fun. Working one-on-one with clients allowed both of them to quickly discover the transformative power makeup had on women. Jerrod worked at the Estée Lauder counter and Jeremy also spent time at Estee Lauder, as well as Armani and Chanel. Too Faced Co-Founders, Jerrod Blandino and Jeremy Johnson, got their start behind the department store makeup counter. With Jeremy as CEO/Action Man and Jerrod as Chief Creative Officer/Dreamer, their rebellious spirit, visionary focus and unexpected humor define the brand to this day. Today, Too Faced has grown into a leader within the beauty industry, creating innovative cruelty-free cosmetics that women love to wear. Inspired by a love of Paris, unabashed girliness and the transformative power of cosmetics, they created Too Faced, a boutique brand with big dreams. Unimpressed and distressed by the too-serious-state of the cosmetics industry, they longed to start a company that brought back unapologetic glamour and femininity. Enter Jerrod Blandino and Jeremy Johnson. There was a time in the ‘90s when darkness was all the rage and pink had a bad rep. Lip Injection Extreme is clinically proven to plump lips immediately, but what set it apart from the start was its lab- tested blend of ingredients including Atelocollagen, Marine Filling Spheres, nourishing Avocado and Jojoba oils, and antioxidant Vitamin E that give it the unique ability to offer long-term, lasting plumping effects. Our exclusive formula launched in 2005 and became an instant icon because it's more than an ordinary plumper. Too Faced Co-Founder and Chief Creative Officer Jerrod Blandino created Lip Injection Extreme so everyone could have access to plump, sexy lips without having to resort to needles. Prestige Beauty Total Measured Market, Makeup Product Sales, Lips appear fuller from first application and plumper overall, over time.
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